Newson Gale RTR
Newson-Gale is an industry leading designer and manufacturer of electrostatic safety devices for hazardous area industries worldwide.
The goal of this project was to effectively demonstrate the large-scale dangers of the invisible risk of static spark discharge. We approached the project from a purely CGI direction allowing us to transition from close up imagery of the product in operation to a complete overview of a tanker filling environment and back again.
Working in a detailed 3D scene gave us the freedom to utilise dynamic camera moves -giving us the maximum visual information in single shots- whilst maintaining an easy to follow pace of explanation of the product.
We also produced localised versions of the video for use in Chinese and several European markets.
Concept, Art Direction and 3D Animation : Matt Burkey