Made Here Now is an initiative to change perceptions of UK manufacturing and attract more talent to the sector.
Britain has an immense store of talent in manufacturing and many strong companies but the popular image of British manufacturing is poor. The team at Think Allowed were given the task of producing an video that would introduce the initiative to a young audience in a way that would be accessible to them.
We shot this in a green-screen environment and combined live camera moves with 3D CGI and motion graphics. It's certainly one of the most complex jobs we've done to date!
Concept & Art Direction : Nick Willett
Presenter : Alex Doddy
3D Animation : Dom Stables & Nick Willett
Motion Graphics : Nick Willett