What goes on inside an industrial printer? Clearmark (formerly Interactive Coding Equipment) tasked us with demonstrating their new industry leading Shufti printer system.
In reality, it is practiacally impossible to capture how the Shufti's three internal printers work in concert; keeping the production line rolling. All of the moving parts are encased safely within the unit, however, by using 3D animation we were able to peel away layers of the machine and -through the lens of the virtual camera- venture inside revealing a detailed look at the printer's operation.
The result is a short but effective, operational product visualisation.
Art Direction : Nick Willett
3D Animation : Matt Burkey