We always jump at the chance to do a bit of character animation, and when the project also allows us to tell a story, that's a recipe for a lot of fun!
CLARiSUITE™ is a suite of software products that work together for the purpose of designing, managing and distributing data to be printed by the ICE and Zebra range of coders and labellers, as well as for monitoring Overall Equipment Effectiveness (OEE). This is a very sophisticated system that despite being complex, is simple to use and makes managing a production line a great deal easier. Finding a way to communicate this to a potential customer that would keep them engaged was essential. We achieved this by adding a large helping of interesting action, sound effects, informative graphics that keep things moving topped off with a great voice-over. We really enjoyed this one!
Art Direction : Nick Willett
3D Modelling : Nick Willett & Matt Burkey
Animation : Matt Burkey
Lighting and camera : Nick Willett