Alloy Wire International
Alloy Wire International are manufacturers of wire and bars and wire rope in High Performance Exotic Alloys. They offer a wide array of services to their customers including one they call their 'Emergency Manufacturing Service' or EMS. Our concept behind this video was to tell a story that would illustrate this level of customer support which would also allow us to show all of the other services they offer along the way. We decided that it should have a dynamic feel, so we made sure we included slick zoom effects transitions between the scenes which assisted in keeping the narrative moving forwards.
Concept & Art Direction : Nick Willett
3D Animation : Matt Burkey