Mon, 01 Feb 2021
Engage Explain Excite
This mantra is the driving force behind everything we do because we believe they sum-up everything a good explainer video production should strive to achieve! First it should capture the attention of the viewer, then it should explain to them in easy to understand terms of what it is we’re informing them about, and then lastly excite them enough to take the next step. Nick Willett has for the first time taken the step of going on camera to explain how 3D animation has the potential to be very effective in all three areas.