Fri, 19 May 2023

Thumb Stopping Moments

Using video on-line effectively usually starts with what’s called a thumb-stopping moment.  This is where a viewer is looking at their phone screen, thumbing through their feed on a social media platform, and something catches their eye and causes them to stop their thumb.  Perhaps that’s even why you’re watching this video now!  Once you’ve got the viewers attention though, it’s very really important that you keep them engaged through imaginative story-telling.  In this example, using 3D computer generated video we presented this particular system in the form of a documentary, giving it the emotional weight the subject matter requires, and in all honesty wouldn’t even have been possible any other way.

#3DAnimation #Animation #Story #StoryTelling #ThumbStoppingMoment

Unit D31
Hartley Business Centre Block D
Haydn Road

Tel : 0800 059 9833

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