Wed, 08 Jun 2023
The Power of Character Animation
Explaining Complex ideas
Many of our clients excel in producing really sophisticated equipment or software systems. Their challenges often emerge when it comes to explaining the benefits of their systems to non-expert potential customers, especially when customers are used to doing things in a certain way.
What we've found is that a creative approach to communication works best, and sometimes the use of characters to tell a story is really effective for presenting a new method of doing things in an easy-to-accept comfortable way. Visual style also plays an important role, and the simplification of environments to allow the viewer to focus on the important stuff really helps.
3D animation is probably the single most potent way to do this on a reasonable budget!