Wed, 24 May 2023
Engaging Product Visualisation
Focus on what matters
Sometimes you just want the world to go away so you can focus on one thing, and with 3D animation at least, you can do just that, putting your product front and centre. In some situations, a product is best demonstrated in a scenario where it will be installed and operated in the real world, which requires a more extensive environment.
With the context established, using a combination of photorealistic and stylised rendering allows us to peel back the layers of the world, and put a focus on just the things that matter. Being able to isolate a product and demonstrate its function without other distractions, offers a powerful method of presenting key features and USPs.
Shifting between focused features and operational environments keeps viewers engaged and informed.