Wed, 24 May 2023
Explaining concepts using 3D animation
Technology is often complex, but explaining how it works needn’t be. As the old saying goes, "sometimes less is more". The powerful flexibility of animation, means there can be more focus on the message, and nurturing an understanding of new concepts in an audience.
Sometimes the best approach is to strip away the reality and utilise simple, easy to follow visuals. Breaking concepts down into a diagrammatic form, and interconnecting them within a familiar yet stylised scenario, creates a visual storytelling experience in a highly effective and engaging presentation.
In this case, animation gave us the freedom to shift between a 2D and 3D viewpoint allowing us to add visual contast giving an impressive overview of the clients scenario.